Notes on music distribution, clipping, and how records actually travel in 2026. Written by the people running the networks.
The old single promo playbook was one big influencer post and a prayer. Here is the playbook that replaced it, step by step.
explainedThe reason you hear the same song everywhere at once is rarely luck. It is clipping, and it has quietly become the backbone of modern music marketing.
the mathBoth put your song in front of people. One buys a moment, the other buys a presence. The difference is in the math.